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Written by Gratitude Fisher
Finding your way back into a genre that is ever so changing yet scarcely
accommodating of one's growth, is the biggest challenge that most
hip-hop mcees face.
Rashid however, makes that challenge seem like a
beanstalk with his easy to welcome compilation of 14 beautifully raw,
head bopping kinda tracks. RA THE SON OF GOD is truly an album for all
kinds of heads. A marriage of commercial and mainstream beats and
lyrical content. The first half of the album takes us through his
journey in this "rap game" with tracks like "This Music" and "Nigga
this, Nigga that ft. Snoop Dogg" or should I say Snoop Lion?
Love fades
him not and he shares it in a poetically narrative way in his "Song for
Ora" and "Mother Cry ft Junior Reid". Summervibes find their way through
the tracks on the first half. He then changes gears and sits your
nostalgic mind in the Krs One lectures on conscious rap with tracks such
as "This Government" where truths like "politicians/I never see you in
the hood until the next elections" are perfectly layered over dungeon
beats that will get any head jerking.
The second half of the album is my
favourite because he makes it okay to want money and still stick to
your truth without having to sell our ears rubbish. Tracks such as
"Africa for Africans", "Son God" and "What you know about?". The fresh
beats with a twist are there, the lyrical content is there, the flow is
there, the punchlines are there and the songs are created. He is "like a
Jehovah witness telling stories that are guaranteed to ring a bell." A
hip-hop album of 14 tracks and a special outro by Mr Selwyn, that not
only screams relevance but also teaches and shouts resonance.
RASHID'S BIOGRAPHY
Rashid is a rap artist from the east Johannesburg, South
Africa with4 albums to date:
1. THE ARRIVAL (2006)
2. EMCEEING iS BELIEVIVNG (2009)
3. BY ANY MEANS NECESSARY (2011)
4. RA - THE SON GOD (2013)
He has worked with Skwatta Kamp, Hoodlum, Kruna, Relo,
Dynamic, Shluda, Snoop Dogg (USA), Masta Ace (USA), Ayo (France) to name but a
few.
Rashid has written and produced TV documentaries for
SABC and etv.
He wrote articles for various publications such as Hype
magazine, City Life Arts, Ritchmark Sentinel, News Time, LiveSA Magazine and
currently the Editor of I Speak Hip Hop magazine….
Rashid has appeared on 5 TV adverts: Castle, Khomanani,
35050, KFC and Sony Home Theatre System.
Made cameo appearances on music videos: Skwatta Kamp –
The Rest Shut The, Skwatta Kamp – Umoya, Slikour – Banga Banga, Revolution –
Paradise…
Has been on Shizniz, One, Jam Alley, Wildroom, The
Weakest Link, The Hot Seat, Channel O, MTV Base, Soweto TV…..
Organiser and Co-ordinator of the 1st Annual South
African Hip Hop Awards (SAHHA) www.sahiphopawards.com
Organiser: Back To The City Festival - The biggest Hip
Hop festival in Africa www.backtothecityfestival.com
RASHID'S PROFILE
RASHID'S ALBUM REVIEW (BY ANY MEANS NECESSARY)
RASHID'S
INTERVIEW ON PHRESH MAGAZINE
http://phreshmagazine.co.za/index.php/exclusive-interview-with-rashid/
MOST
DOWNLOADED SA SONG IN 2012
RASHID - THIS
MUSIC
RASHID PLAYED
THE MAIN ROLE ON AYO'S MUSIC VIDEO (EUROPE)
TWITTER:
@rashid_kay
FACEBOOK:
Rashid Kay
EMAIL:
mcrashidkay@gmai.com
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