Thursday, 6 December 2012

GIG REVIEW: 1ST ANNUAL SOUTH AFRICAN HIP HOP AWARDS

Written By: Nonkululeko Ndukuya (@LekoNdukuya on Twitter)

Photography By Nyiko Baloyi (@Nyiko_EMagFirst on Twitter)

Edited By Nyiko Baloyi (@Nyiko_EMagFirst on Twitter)

With merely a few days before the awards, well known Rapper A.K.A publicly announced his decision to withdraw from the 1st Annual South African Hip Hop Awards due to ‘lack of information’. In his absence, A.K.A. scooped 4 awards, amongst those was Album of the
Year. This triumphant event was conceived and executed by The Ritual Group, which consists of Ritual Stores and OST.





Workshops leading to the event were held on Saturdays, months before the actual event to allow the exchange of information about the awards between the organizers and whoever else was curious. These workshops where jam-packed with information.
The atmosphere was vibrant and flamboyant, essential ingredients for a perfect Award Ceremony. Bumping into Rapper Proverb (whose video interview can be viewed on http://www.youtube.com/watch?v=kIcbihUVaps&feature=g-crec) as we made our way through the parking lot, we were adamant that the night would be great, and it was. The dress-code spoke fashion. Ladies paraded in ‘Freakum Dresses’& high heels, gents in their sagged pants and bulky sneakers. Hip Hop was out to play that night.





After a few hours of entertainment by DJ Zakes, the ceremony kicked off much later than the planned time which was a bit of an inconvenience. We had soon forgotten of the time as an opening poem by Mac Manaka set the ambiance as the crowd roared with excitement to punch statements. Hosts Pule ‘The Skothane’ and Jay Boboza had us in fits of laughter the entire evening. ‘Swaggametrics’ and ‘Swagga-overload’ were in full force, the does and don’ts in Hip Hop Video making. They were absolutely a great pair. Hopefully they host the 2nd Annual South African Awards too.
Ben Sharpa, Neo Beats (Winner of Mixtape of the Year), Zuluboy, SCF, The Federation SA, SiyaShezi and Reason (Winner of Son of the Year) all gave spectacular performances and had the crowd in the palm of their hands.







For a first of their kind, these awards were pretty impressive. South African Hip Hop is definitely gearing in the right direction and it seems that growth is infinite. Props to all that are doing their part to contribute to it.

EMagazine First Interviews with a few artists on the night of the awards can be viewed on http://www.youtube.com/user/EMagazineFirst.

A full list of the winners can be viewed on http://www.sahiphopawards.com




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